The Importance of SEO and Content writing
Most businesses are satisfied with just the owning of a great website. Little do they know that simply having a website is just the first step. What comes after building the site is just as important, if not more, than having the site. What most businesses overlook is the need for SEO and Content writing. In this article, we shall explain what SEO and Content writing is and why they are very important for your site.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of affecting the online visibility of a website or a webpage. In simpler terms, it’s how Google or any other search engine ranks a certain web page or site (unpaid results).
How does SEO work?
A search engine like Google has bots or “crawlers” that scan websites and check a couple of factors. These factors are the speed of a site or page (how quickly it loads), the relativity of the information it displays, how coherent this information is, how many people visit this site, how long these visitors stay on this site etc.
After gathering this info, google then has an algorithm that determines how high up a specific site will show, or how early. The better the optimization of the site the better the chance of ranking high.
Why is SEO important?
Many statistics have shown that those that regularly optimize their site, not only rank high but stay there for quite a while. The higher a site ranks the more chance people will visit it. The more visitors, the more revenue for the business or cause. Those that don’t maintain their site are bound to fall in ranking and lose visuality.
What is Content writing?
Content writing is what a website offers. It is the “speech” of the website. It summarises what a website or webpage is all about. Content writing gives the viewer a general idea what the website they are on is all about. The better the content of the site, the more interested the viewer.
Why is Content writing important?
Apart from being the site’s “speech”, it is immensely valuable for commercial descriptive purposes. A well-written content can be the decisive factor that convinces a visitor to stay on your page and maybe try your products.
The higher in quality the content, the better the chance that a visitor will not bounce away from your site, but will hang around and keep reading or browsing.
How do SEO and Content writing tie together?
Apart from a websites speed and structure, search engines rely heavily on the content of the site. a “crawler” will scan the website’s and web page’s content and determine that:
- It’s relevant to the site in question
- Is it coherent (well written)
- Does it have a good structure
- It’s well proportioned (Not too long or short)
- It matches the keyword used to recognize the content or page
Should I optimize my own site?
If you know how to use SEO plugins and write great content to match the SEO requirements, then go right ahead. Although, if you are a beginner in this field, then we highly recommend you outsource this task.
How soon can my site reach the top?
SEO and Content writing are not magic tools that if they are amazing you reach the top immediately. Search engine optimization and Content writing provide you the opportunity to rank high, but it will take time and work. Googles algorithms are slow to process and picky in what they rank high and low. It’s grueling work, it will take a lot of content and maintenance. You may ask, “Is it worth it?” and our answer is most definitely. Reaching the top is hard work. Staying there is even harder work. Seeing your website show up first in the search results, one of the best feelings there is.
That’s some of the tips and info we have on SEO and content writing. Stay tuned for more tips on web design and development.