For a business, having a Facebook page can be very lucrative and helpful, but there is more to Facebook than posting and getting likes. Facebook insights is a very handy tool to form a marketing strategy for your business on Facebook. We will show you how to make the best out of Facebook insights and grow your Facebook page.
When you click on Facebook insights, the first report you will see is the overview report. The overview shows you a general report of all the aspects of your Facebook page. It gives you key metrics on the past 7 days. You can change this time frame by clicking the options available to you at the top. You can choose to see the last 28 days or you can export up to 180 days.
Facebook insights gives you access to analyze your audience. You can do this by clicking followers. You might be asking “why click on followers and not like?” simple, someone might like your page and not follow it. Someone that likes your page, but doesn’t follow it, will not get your latest updates and posts on their news feed. Now that we have established why followers is more important, let’s see what the followers’ report can do for you.
The Net Followers chart shows followers and un-followers.This is a great way to view when you have had the most follows and when you have lost followers. By analyzing other aspects of your page, you can create an idea on why you have lost or gained followers on a specific date. The benchmark sidebar on the right shows you your average followers and un-followers.
The reach report in Facebook insights shows you how many people your post and page have reached. The Post reach chart will show you the date and number of people that your posts have reached. further down is the reactions, comments, shares and more. This shows you a graph of how many people and when they have reacted or more to your posts.
Actions on page
Actions on page is a very important report in Facebook insights as it shows how many people have clicked the action buttons on your page. It could be the contact button, the phone number link or the link that takes them to your website. These are the links and actions that generate revenue for your business. By analyzing this report you can formulate an idea on your sites progression.
Posts are what keep your audience on your site or what makes them come back. the posts report in Facebook insights is where you will spend most of your research. By analyzing which post have generated more likes and views, you can start to create those kinds of posts that have had the most success with your viewers. The main graph that you need to pay attention too on your posts report is when your fans are online. Check what days of the week your followers are online the most and at what time. By collaborating your posts to your followers that are online, you can maximize your posts impact and viewership.
Further down you will see the reach that your posts have had, their views, interactions etc.
The people report shows the demographics of your audience. Researching and analyzing the demographics of your audience can give you an edge on how to reform your marketing strategy. If, for example, your audience demographics are split 67% Male and 33% Female, that gives you an opportunity to base your products or posts towards a more male-centred demographic.
We also advise that you keep an eye on your audiences age as well as their gender. If you have an audience that is mostly males between the ages of 35 to 35, then you will want to offer them products or services that correspond to their age group, or write posts that will sit well with that age.
Remember to check the country of origin of your audience and the city. Where the viwers are from, impacts the way you sell to them greatly.
To recap, the reports you should focus on the most to form a coherent marketing strategy for Facebook whilst using Facebook insights are
- People (Demographics)
- Posts (Their effectiveness and your followers viewing time)
Those are some of the ways you can use Facebook insights to grow your Facebook page. To create a great marketing strategy with Facebook insights, takes time and patience, but its effectivness is more than guaranteed when done right.