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Web Design

Don’t hesitate to invest in Website Design

Isn’t it strange that in this time and age there are still websites that have scroll down text or you open the site on your phone, and the menu is unreadable? We understand, from the business owners point of view, investing 4000$ for new web design and development is ludicrous. Spending on web design is a tough choice for most business owners. We will show why investing in website design is important.

Nothing adds value to a site more than user experience.

If you are a user surfing the web and stumble upon a website for the product or service that you are looking for, the first thing you will notice is the speed that that site loads.
It is a proven theory that most people will wait for a website to load no more than 3 seconds. So speed optimisation is the first necessity for a site.
After the site has loaded its primary goal is to grab the attention of the visitor.
Many people believe that great content is all you need for a visitor to be interested in your site. While it is true that good content is a cornerstone of any website, we must emphasise investing in the website design aspect as well.

First Impressions are important.

Online impressions are always first impressions. A survey has shown that 46% of the people questioned said that the design of a website is their number one variable if a site, and by extension a business, can be trusted.
Also, 48% of the questioned, answered that if a website is not mobile friendly, then a company does not take the needs of its customers seriously.
Another survey showed that 62% of the companies that optimised their website for mobile saw their sales increase exponentially.

Your website’s design is like a good car.

When you are looking to buy a new car the main things you look for are comfort and safety. Same goes for your site. The easier it is to navigate, the more inclined to stick around your visitors will be. A viewer that visits a well maintained and designed sight will have a desire to scroll through all of its content. The more comfortable the ride, the more revenue for the business.

Accessibility shouldn’t be passed over.

You have to ask yourself “Does my website tend to the needs of every kind of visitor”? Can those of impaired or with low vision use your site? What about those hard of hearing?
People shouldn’t face challenges in visiting your website.
The hard of hearing or visually impaired are communities of potential clients that you could be missing out.

Your website’s design must always have the visitors experience in mind. Do not invest in a site that you think you like. Something that looks good to you might seem terrible to 500 people visiting it.
Investing in your site’s design might seem like a hassle in the short run, but if you think long term, it’s an investment that will bring profit many times over.

At Utopian Designs, we know the value of great design, so have a look at our portfolio and if you have any doubt, contact us and get a free consultation on your current website and how we can make it better.

The art of Web Design

Don’t we love those cool looking websites! You know the ones. Those that have a cool tab or button or maybe a very sweet design that makes you go “oh that’s so neat”. Well, those sites, don’t just spontaneously appear on the internet, there is a process to them and people that spend hours upon hour on Photoshop and PHP to make some amazing looking websites. These people are called web designers and they’re borderline artists. So today we wanted to bring you some cool facts about web design.

Web Design’s Dark Ages

Did you know that web design had its very own dark ages? No, we don’t mean that web designers went on holy web designer crusades and had web designer kings who ruled over them. The web design dark ages were a bit closer to our times. It was the year 1989 of our web designer lord and web design was made by keys and tabulation like Tab Key. The screens were pitch black and only e few monochrome pixels existed, so hence the name Dark Ages.

Lerdorf the bringer of PHP

Rasmus Lerdorf, the messiah of web development sent by the developer gods to bring unto the world the beautiful language of PHP, initially developed it to manage his own personal site (scratch that messiah part). Then he said let there be PHP and he saw that it was good and said let it spread across the world towards all web developers and on the fateful year of 1997 the official version of PHP was released.

Tim Bernes-Lee the creator

Sure, Lerdorf was heaven sent for web designers, but his work wouldn’t even have existed without the creation of the one above all, the grand deity of the internet, the one, and only Tim Bernes-Lee. Bernes-Lee created the first ever web page using HTML. He is the alpha (No, not the omega).

The hero of web design

Thomas Knoll, that’s the name of the hero of all web designers everywhere. Where would they be without him? When web designers gather together in the annual designer jousting and web gladiatorial championship (that’s probably not a thing, but it should be, please make it a real thing), they make a toast in his name. Knoll is the man that invented the holy grail of web designer programs, Photoshop (you probably heard of it), but Knoll didn’t intend to call it Photoshop, no he had another name in mind. You see the name he had chosen was none other than ImagePro. Yeah, sounds weird, but alas that name was already taken, so he said “fine, Photoshop it is then, are you, happy mom?” (Probably not). Then Adobe bought it in 89 and the rest is history.

Just Google it

Google you beautiful thing you. What did people do before you? How did they find things? Studying, going to the library? Ha-ha, silly people. Google started out as a research project in 1996 (has it been that long), by founders Larry Page and Sergey Brin. Page and Brin were both studying at the Stanford University of California. Page and Brin had a dream, to make a search engine that ranked websites as per the number of websites connected to that website. They dreamed of making the most powerful search engine in the world and they succeeded. One engine to rule them all.

So those were some cool facts about web design (or some cool facts about its beginning). We will bring you more cool facts about the web and everything related to it almost every day. Until then, live long and surf the web.