Attract your audience
Now that you have your new brand and website up and running, it’s time to start attracting prospects to your website. If you don’t already have offline or online marketing campaigns setup, your website might just be sitting there. Our goal is to utilize your online presence to convert your target audience into long term clients.
First things first, we need to start bringing in traffic to your website, we need to analyze what that traffic does on your website and how we can improve the site based upon that analyzed data. There are many ways to track analytics that you may not even know of. We can even record a users interactions on your website and watch them afterwards via video. Once we’ve improved the conversion rate, we can begin truly marketing your website at a larger scale to bring in new clients.
Search Engine Optimization
Have you ever wondered why you aren't on the first page of Google when searching for your business? It's because, believe it or not, it requires hard work to optimize your website to be shown on Google. We focus on both on-site and off-site SEO. We will ensure that your website is properly optimized by going through our on-page SEO checklist. We will also help improve your presence off of your website, this can be as important, because Google puts a lot of weight onto your reputation on other websites, social media, etc.
Social Media Marketing
You have social media, but you aren't using it. The first rule of social media is that you must remain active. You don't absolutely need to be on every social media site out there, the best thing is to be on one or two and focus on those. One active and focused account is much more valuable than 8 non active accounts that make you look like you are out of business. Let us help you revive your social media presence and help attract your prospects there.
Blogging can be one of the most valuable types of marketing today, because it will actually help your search engine placing on top of providing valuable content to prospects online. Google loves websites who blog and share new and fresh content to the internet. Every day your prospects are searching the internet for helpful information and if you are the one to provide it to them, they will remember it, and come back. The most important thing to remember is that one article can be read by hundreds if not thousands of people every year and good information never goes out of style.
Videos are a great way to convert prospects into clients if done properly. We are able to help you not only market your videos, but also create your videos. We've built several successful campaigns around videos we made for clients. We can coach you on creating a video of yourself speaking or of clients speaking or we can design a custom animated video to speak your message for you. Afterwards, we are able to help you pick from some of the largest video networks to market it organically or through PPC.
Pay Per Click Advertising
PPC is a great way to get instant results. Sometimes it can go hand in hand with other services like SEO or Video Marketing. We can help you create a successful PPC campaign and help you manage it by keeping track of the analytics and adapting it based on the results.