Why invest in SEO and Content writing!

Today, merely having a website, be that for personal reasons or business, is not enough. A sites primary goal is to show the world what you have to offer. If you are a business, you want your website to be the first thing people see when they search for what you have. How do you do that? That’s where an SEO agency and Content writing comes in.

What is SEO?

SEO stands for Search Engine Optimization. It’s the process of affecting the online visibility of a website or webpage without paying, organically, as we say. For lack of a better word, it’s how your site ranks on Google.

How does SEO work?

Google has robots or as they are better known, “crawlers”, that scan website and web pages and, using an algorithm, determine how high a website or a web page will rank. Google has a few factors to determine how high a page will list. Factors such as site structure, page speed, backlinks that link to this site, how long people stay on this site, content etc. By optimising most of these, we can convince Google that the website it is visiting is worth ranking as high as possible

Why is it important?

Any website that takes itself seriously must optimise its posts and pages for search engines. The more structured and the more relevant content a site has, the higher Google will deem to rank it. The higher ranked the page is, the more people will click and visite it and the more visitors a site has, the more revenue it generates for the business.

What is Content writing?

Today, Content writing is in a way the backbone of a website. It makes a site attractive. When a visitor lands on your site, the content of that site will give them a clue what your site is all about. Many websites hire professional content writers to make their website not only attractive information wise, but also appealing to  Google’s “crawlers”.

Why is it important?

As we mentioned earlier, Content writing is the backbone of a website. The best-written content will make a visitor stay longer on your site and that, in turn, shows Google’s robots that your site is a website that has relevant information for the searched keyword or phrase. Furthermore, this prompts Google to rank your page higher. Any serious SEO agency will also offer to cover the content writing aspect. SEO and content writing go hand in hand.

Can I write my content and do my own SEO?

Of course, anyone can optimise their website and create their content, providing that the site is built on a user-friendly platform such as WordPress. Anyone can write their content and optimize for the search engine, but we don’t recommend it. What we suggest is that you outsource these tasks to a professional SEO agency, unless of course, you are an expert in these fields. SEO and Content writing are important and delicate aspects to growing your websites web visuality and as such should be highly prioritised.

SEO as a Conversion tool

To put it frankly, SEO is a tool to turn potential visitors into clients. Better optimisation of your content

and website leads to more visitors on your site. This, in turn, shall lead to a percentage of those visitors turning into clients. It’s simple logic, but a bit hard to implement.

 

We here at Utopian Designs believe that SEO and Content writing are two vital aspects of building and maintaining a healthy website, that is why we are also an SEO agency that offers all points on this field. Be that SEO, content writing, marketing plan etc. So, if you want your website to rank at the front page of Google, contact us and we will take it from there.