Don’t hesitate to invest in Website Design
Isn’t it strange that in this time and age there are still websites that have scroll down text or you open the site on your phone, and the menu is unreadable? We understand, from the business owners point of view, investing 4000$ for new web design and development is ludicrous. Spending on web design is a tough choice for most business owners. We will show why investing in website design is important.
Nothing adds value to a site more than user experience.
If you are a user surfing the web and stumble upon a website for the product or service that you are looking for, the first thing you will notice is the speed that that site loads.
It is a proven theory that most people will wait for a website to load no more than 3 seconds. So speed optimisation is the first necessity for a site.
After the site has loaded its primary goal is to grab the attention of the visitor.
Many people believe that great content is all you need for a visitor to be interested in your site. While it is true that good content is a cornerstone of any website, we must emphasise investing in the website design aspect as well.
First Impressions are important.
Online impressions are always first impressions. A survey has shown that 46% of the people questioned said that the design of a website is their number one variable if a site, and by extension a business, can be trusted.
Also, 48% of the questioned, answered that if a website is not mobile friendly, then a company does not take the needs of its customers seriously.
Another survey showed that 62% of the companies that optimised their website for mobile saw their sales increase exponentially.
Your website’s design is like a good car.
When you are looking to buy a new car the main things you look for are comfort and safety. Same goes for your site. The easier it is to navigate, the more inclined to stick around your visitors will be. A viewer that visits a well maintained and designed sight will have a desire to scroll through all of its content. The more comfortable the ride, the more revenue for the business.
Accessibility shouldn’t be passed over.
You have to ask yourself “Does my website tend to the needs of every kind of visitor”? Can those of impaired or with low vision use your site? What about those hard of hearing?
People shouldn’t face challenges in visiting your website.
The hard of hearing or visually impaired are communities of potential clients that you could be missing out.
Your website’s design must always have the visitors experience in mind. Do not invest in a site that you think you like. Something that looks good to you might seem terrible to 500 people visiting it.
Investing in your site’s design might seem like a hassle in the short run, but if you think long term, it’s an investment that will bring profit many times over.
At Utopian Designs, we know the value of great design, so have a look at our portfolio and if you have any doubt, contact us and get a free consultation on your current website and how we can make it better.