Many business websites use a multitude of tools and marketing techniques to get their message across to their respective audience. Nearly all business sites that we at Utopian Designs & Marketing have seen, re-designed, analyzed or simply consulted, have a presence in one or more social media sites. However, the websites that use Demo (demonstration) Videos on their social media or website tend to be very few in number. Today we will share with you 5 reasons why Demo Videos are crucial for your business.
1. They save time
A Demo Video can be a very quick way to inform your viewers. Demonstration videos are usually 3 to 6 minutes long. Anything more than that can become tiresome for the viewer. In 3 minutes you can transmit your message or explain a specific product or service in a fun and quick way that grabs your viewers attention and does not bore them. Demo Videos take less time to make than articles and are more attractive in a visual sense, although they might not get a lot of info through.
2. They can attract via animation
A short Demo Video, when done right, can attract and entertain visitors with well done animations. Video animation used to be a very difficult process, but with new apps and programs being uploaded and created every day, anyone can learn how to make a simple, but visually entertaining animation.
3. They are great for SEO
SEO or Search Engine Optimization is crucial for your site’s visibility on the internet. Google and other search engines take into account many different factors when scanning and then ranking a page. One of these factors is a website’s bounce rate. A site’s bounce rate is how long a visitor spends on a website or on a page of the website. Usually, the first page someone visits is the Home page or front page. The front page would be ideal for a short and entertaining Demo Video. A good Demo Video, not only would get your message through to the visitor but would raise the amount of time said visitor spends on your site. The more time visitors spend on your site, the more favourable Google will be in the ranking of your site.
4. They make your site look professional
These days, many marketing professionals, digital marketing analysts, professional bloggers and even small time businesses tend to rely on videos as their main pull to their site. A professional website has it all, Images, articles, calls to action and videos. All major websites or suave business sites have a short Demo Video explaining their ideals, goals, views or a simple friendly greeting to their business. A well-placed demonstration video makes your website seem more professional and be perceived as a business team who know what they are doing.
5. They can be used on many platforms
The best thing about a Demo Video is that they don’t have to be glued to your site. Demonstration videos can be spread all over the internet. Let’s say that you create a Demo Video for your website. This video explains a specific service, product, discount or simply lets your viewers know what you are all about as a business. This Demo Video can be shared and posted on social media such as Facebook, Twitter, Instagram, Vevo etc.
Sharing a short Demo Video on Youtube can do wonders for your channel and your site. A well-animated video with a clear message can reach thousands maybe millions in a matter of days. Advertising it with Facebook or Google add’s can be very lucrative in the long run. A short, to the point and well-animated video that reaches seventeen thousand people on Facebook via Adds can bring a lot of traffic to your site. A great Twitter and Instagram campaign can also boost the visibility of your video and attract potential prospects to your social media and website.
A Demo Video is like a Swiss army knife, it can have many functions and can traverse many platforms. The shorter it is and the better the animation and message, the more clicks it will generate. However, demonstration videos are easier said than done. Next time we will share with you some pointers on how to write a script for your video. Everything must start with a blueprint and the script is a Demo Video’s blueprint.
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