We at Utopian Designs believe in the concept of sharing our knowledge with our clients and the world. In this article, we will share with you 5 simple digital marketing techniques the will help your business tremendously. These techniques focus on Twitter and Quora. So, login to your Twitter and Quora accounts (or create one if you don’t have an account) and see how easy it is to grow our business.
1. Make Twitter Polls
Twitter is a vast place with many and we do mean many accounts. For personal use, it is a great place to get quick information or follow your favorite celebrities and influencers. However, Twitter can be a godsend of a tool for a business if you know how to use it right. One of the best ways to gather twitter followers and engage them is by doing a very simple, yet creative thing and that is making a poll. We are psychologically inclined to answer questions when presented to us. It does not matter if we know or don’t know the answer, we love to give our viewpoint. Making a Twitter poll can seriously boost your follower’s engagement and retweets. To make a poll on Twitter, click the tweet button and select the make a poll option. A good poll idea could be if you asked a question on current events or make it about your business. You could ask for example “What would you guys prefer we add to our Monday special menu” (If you are a restaurant that is). Making a Twitter poll and asking your followers what they think, is a great way to engage and get retweets. Make sure to leave the poll running for more than 4 days. That way you give time to your followers to reply.
2. Pin Your Best Tweet
Another great digital marketing technique is to pin your most successful tweet. Pinning your best tweet is a great way to ensure that that tweet gets retweeted even more. When someone visits your Twitter profile, the first thing they will see is your pinned tweet. The tweet that you pin doesn’t have to be your best one. We recommend that you pin a tweet that sends a message or your business’s motto. A picture or your companies logo can also be a great pin.
3. Search for clients on Twitter
As a digital marketing technique, looking for clients on Twitter can seem a little farfetched or tedious, but it’s really very simple. Go to the Twitter search bar and type in “I need a…” and complete it by adding your business niche word. For example, if you are a digital marketing specialist, you can add “I need a digital marketing specialist”. Searching this way will show you people that have tweeted this. Find those that are looking for what you offer and comment on their tweet. Make sure to make your comment stand out from the rest as you probably won’t be the first to comment. Another way to gain an advantage is to click on latest tweets and not top tweets after you hit search. Put parentheses on your search phrase to search specifically for people that have tweeted that exact phrase, it narrows your search down.
Another great marketing technique is to search by using phrases that target your competition. For example, if you are a car salesman and sell only Toyota’s then you can search on Twitter using the phrase “I hate Volkswagen”. You can use this technique to target people that are dissatisfied by your competition and guide them towards your business or product.
4. Use @mention
This is one of the best digital marketing techniques you can use on Twitter. Pick an influencer on Twitter you follow or that you have read or heard about and mention them in a tweet. Example: You own a bookshop and want to draw attention to your bookshop’s Twitter page. You can mention an author of whose books you sell, something like ” @Ernest Hemingway Loved your new book. I own a shop down 4th ave called wowzer and I have to say that it is flying off the shelves”. A cool mention can largely raise the chance that the influencer will retweet your tweet and bring you not only traffic but also good business. Don’t be disheartened if influencers don\t retweet you the first time. Keep tweeting and mentioning and they will, but don’t be anoying.
5. Use Quora
Quora is one of the fastest growing and most useful questions and answer websites out there today. Using Quora is also a great marketing technique. How you may ask? Let’s say that you are a professional in your field and have lots of knowledge on said field. You create a Quora account and search questions dedicated to your business niche. You can masterfully answer someone’s question and include at the bottom a link to an article that you wrote or a product that you sell. Quora can be a great source of backlinks for your site. Also, a well-answered question and that is filled with graphs and pictures, can be voted and seen by many people, something that lets it remain on top of the other answers. Quora has other sites like Facebook or Twitter beat when it comes for a content’s shelf life. A question can remain on Quora for years, and people that search four years after you have first posted your answer, can still see it and be guided by the link to your site.
Those were 5 simple digital marketing techniques to grow your business. We will update you with the best marketing techniques to advance your business and also show you our latest services. Starting from February, we are adding new services and lower pricess, so Contact Us and also get free speed optimization for your website.