Obtaining organic traffic for your website is a slow and often difficult process. Many people take the easy way out and just pay for Google ads. However, Google Ads are not organic. To truly optimize for search engines, you need to put in the time and to grind your way to the top. We are here to help you achieve that goal. Here are 5 SEO techniques that you can use to boost your organic traffic.
1. Improve your speed and written content
It’s common knowledge by now that a fast website means lower bounce rates and better SEO. To clarify, let’s say that you visit a site and that site takes more than 5 seconds just to load the landing page. You, like most people, would exit and move on to the next best option. The more people that “bounce” away from your slow website, the lower it will rank on Google. Google takes in many factors before ranking a website.
One of the most important of the ranking factors is the bounce rate. A sites speed is the number one factor for people leaving said site and 76% never return to a slow site. Another thing that seriously affects SEO is your websites written content. Your written content should be easy to read. To make your content easy to read you can:
a) Write shorter paragraphs: Limit your paragraphs to a maximum of 4 sentences. Furthermore, each paragraph should support one idea. The more fragmented your paragraphs, the less coherent the idea will be.
b) Mix sentence length: Long sentences can be hard to read on a computer screen. However, they work great if mixed sparingly with shorter sentences. So, you can have one long sentence, then two short ones followed by another long one.
c) Include sub-headings: Sub headings are a great way to show your reader what the next couple of paragraphs will focus on. Reading an article can get boring on the web, as peoples attention spam decreases significantly online.
2. Improve and Analyze page designs
Another great SEO technique is to analyze the design of your website to see how users are interacting with it. Good user experience means that they will enjoy browsing through your site. Search engines like Google and Bing, take into account the time that users spend navigating your site. The more time a visitor spends on your website, the higher a search engine will rank the website. A great tool that lets you see how visitors have interacted with your site, is Crazy Egg.
Clever and intuitive, Crazy Egg helps subscribers rate and understand user experience with their rich visual aids like heat maps, scroll maps, confetti, and overlays. Each of these are graphic representations of one aspect of UX. Crazy Egg’s heat maps show which part of the site your users interacts with the most.
3. Optimize for Voice search
A very underrated and overlooked SEO technique is optimizing your website for voice search. Voice search is growing by the day. 50% of all searches on Google will be conducted by voice. Half of all people using Google will use the voice assistant to do their searches for them.
Voice searchers have different habits than text searchers. You have to take into account that voice searchers use longer tailed keyphrases, in contrast to short-tailed keywords from the text ones. For example; a text searcher might type in ‘fox diet’ while a voice searcher will tend to ask a longer question like ‘what do foxes eat’? Voice searches are restricted to asking questions to get the device assistant to comply.
So this SEO technique really comes in handy if you write content around long tail keywords. Not just any long tail keywords, but question orientated keywords. While everyone is going after those highly expensive and hard to obtain short tail keywords, here is your chance to get on the long tail wagon. Make sure to do a quick research and get a great question based long tail keyword.
4. Focus on topic clusters
Google is evolving and the way you write your content must evolve with it. One SEO technique you could use, is not to focus on the keyword, but on the topic around that keyword. You should know what your audience is looking for. You should anticipate what they are looking for. Its good to have a spot on keyword, but what Google is really looking for these days, is a site that answers its audiences query.
Something that helps us a lot is creating a buyer persona. A buyer persona is our ideal audience. Jot down who you think is the ideal audience member for your website or specific article. What do you think they will be looking for on your site and can your site provide them with it.
For more info on topic clusters, check out the topic cluster model created by HubSPot.
5. Your videos should be Youtube SEO’ed
Many people tend to forget that Youtube videos rank ridiculously high on the Google ranking scale. An SEO technique that goes un-utilized is embedding your videos straight from your Youtube channel. Youtube SEO is can do wonders for your site’s ranking. If you have a Youtube channel for your business, then all of your videos that are located on your site must be embedded from said channel. You can do Youtube SEO on your Youtube channel and then embed the video to a specific article or page on your website. In a way it’s like doubling your site’s SEO by adding another layer of SEO to it.
Those were just some SEO techniques that you can use to really boost your site’s organic ranking. To help you even further with your SEO, we at Utopian Designs are giving away free Website speed optimization. Remember that speed is very immportant for SEO practices, so contact us today and benefit from this limmited time offer.